Design is transformative. Design has power. It changes people, products, places and brands. More and more, design is credited as a key component of commercial success. However, design is vulnerable to the perception of its value. And the extent of its impact remains dependent on the will and the means to actualize the fullness of its potential.
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Websites, landing pages, online stores, content hubs (blogs, news) to interactive platforms.
Client: International Global Solution, Corp. (IGS)
I led the design, development, and full build of the website for IGS (International Global Solution, Corp.), a government contracting and enterprise services provider specializing in network infrastructure, telecommunications support, and client optimization solutions for public and private sectors. When I joined the project IGS was struggling to communicate complex service offerings with simplicity and authority. There was no coherent visual language, and tons of technical content that lacked clear wayfinding or hierarchy. My task was to design a web experience that made expertise legible so that prospects would instantly grasp the breadth and reliability of IGS's capabilities.
Client: The RV Industry Association (RVIA)
In collaboration with the RVIA marketing team, I helped lead the design and front-end development of the new rvia.org. The project involved a complete visual and technical refresh, modernizing the site while honoring its legacy as a trusted voice in standards, regulations, advocacy, culture, travel, and leisure. To help users navigate a massive archive of content spanning over 20 years, we reorganized content flows to better serve distinct audiences while maintaining a unified experience. I worked closely with stakeholders to reimagine the user experience and deliver a custom Drupal build that empowers editors to publish rich, engaging content with ease, without compromising visual integrity.
Client: Lynparza
When a brand lives at the intersection of science and survival, the design cannot whisper. It must speak clearly, confidently and with care.
For this new campaign supporting Lynparza, the objective was simple in language but complex in execution:
Create a seamless, mobile-first ecosystem that empowers patients to stay informed and supported–wherever they are.
The result, MyLynparza On The Go, a responsive landing page paired with an integrated WhatsApp experience designed to extend the campaign beyond the browser and into everyday life.
Healthcare marketing walks a delicate line, and design must help to navigate those difficulties. It must be compliant yet compassionate. Scientific yet human. Structured yet inviting.
This campaign needed to introduce a new marketing initiative with clarity and confidence; drive awareness of support resources; encourage opt-in engagement via WhatsApp; ensure accessibility, readability and trust; and align with brand guidelines while evolving the visual system.
And most importantly... meet patients where they are–on their phones, in motion, living real lives.
Now let's step into the strategic approach and story behind the design. In today's world, the motto is "mobile-first, always." Encouraging an active lifestyle and accommodating the audience at the same time. The landing page was designed with vertical flow in mind–clear hierarchy, bold section breaks, and intentional white space to reduce cognitive load.
Large typographic moments mixed with ADA-conscious choices and contrast ratios, balanced with digestible content blocks and clear Call to Action (CTA) placement to drive WhatsApp opt-ins created a seamless rhythm. The goal was not to overwhelm. It was to guide.
Rather than treating WhatsApp as an afterthought, the experience was designed as a continuation of the campaign. The WhatsApp page mirrored the landing page's tone and visual cues, creating continuity across platforms. Messaging previews were structured to feel conversational, reassuring, and easy to follow.
This wasn't just a sign-up... it was an invitation into an ongoing dialogue.
ART DIRECTION, DESIGN,
BRANDING, VISUAL IDENTITY FOR PRODUCT, PRINT, AND DIGITAL COLLATERAL, COMMUNICATIONS AND ADVERTISING,
INCLUDING MARKETING CAMPAIGNS.
BRANDING, VISUAL IDENTITY FOR PRODUCT, PRINT, AND DIGITAL COLLATERAL, COMMUNICATIONS AND ADVERTISING,
INCLUDING MARKETING CAMPAIGNS.
Client: Reimagined Parking
Client: Lockton Companies
I must be willing to start bold to inspire,
and it is always possible to pull back as we move from concept to development.
and it is always possible to pull back as we move from concept to development.
The ability to put fear aside is why I've thrived in leading transformation projects throughout the years.
Client: The Honickman Companies (Pepsi)
